High impact and high traffic flow made Federation Square and SpaceCube the perfect location and showcase to launch the new Peugeot 208. Day and night the SpaceCube provided the ultimate ‘pop-up’ showroom.
TOSHIBA combined three SpaceCubes to create a unique product demonstration lounge to showcase it’s latest technology. The activation was situated in the middle of Martin Place in Sydney, drawing large crowds and publicity for the brand.
The versatility of the new SpaceCube was recently put to the test at Sussan’s national fashion event in Melbourne’s unique water front venue: Atlantic. Refitted to mirror Sussan’s Visual Merchandising windows. SpaceCube demonstrated it versatility and flexibility to create instantly stunning displays.
The ANZ Bank’s sponsorship activity at this year’s Australian Open used a stunning 14M Inflate Dome branded with the World Map to signify the banks global positioning. The structure was the standout space at the tournament attracting large crowds each day. The event was managed and created by Elite Sports Management of Melbourne.
Telstra used a specially created and branded XL Luna as the key focus of their summer activity. Popping up all over the coast right across the country the Telstra XL Luna was a big hit with the Telstra Nippers. The event was created and run by Jack Morton Worldwide
With a branded Inflate Air Roof and Luna, Renault launched their fabulous Megane Coupe Cabriolet, and at the sometime supported the Summer National Beach Volleyball Series at major beach venues around Australia. The versatile AirRoof was the ideal structure to gain maximum brand awareness and act as a clever pop up car display showroom.
AR Drone launched its remarkable video game helicopter which attracted large crowds towards the cleverly lit and branded Inflate 12M Cube at Federation Square.
BMW Australia used one of our 14M Domes for the launch of it’s new BMW 1 Series M Coupe at Broadford Race Circuit in country Victoria. The structure provided a unique space for the cars, chill out zones and presentation space for their launch to the Australian motoring press.
Through their event management company 2Fish, Qantas commissioned one of our spectacular Turtle GTS structures to create a fabulous Frequent Flyer Lounge at this years GP in Melbourne.